prefab77

A promotional campaign strategy for PREFAB77, a local Newcastle based anti-establishment and street-art inspired artist. The campaign proposal includes a piece of brand editorial in the form of a zine, along with a strategy to: gain brand exposure; improve online presence and increase engagement; target a younger, millennial audience; solidify the brand identity as inherently British and rebellious; as well as to evoke the audience’s emotional connection with the brand through the use of storytelling to support the artwork.

PREFAB77 Loyal to None Campaign

A promotional campaign strategy for PREFAB77, a Newcastle based anti-establishment and street-art inspired artist. The campaign proposal includes a piece of brand editorial in the form of a zine, along with a campaign video and strategy to: gain brand exposure; improve online presence and increase engagement; target a younger, millennial audience; solidify the brand identity as inherently British and rebellious; as well as to evoke the audience’s emotional connection with the brand through the use of storytelling to support the artwork.